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Common Mistakes That Reputation Managers Often Make

Brand management is everything if you run your own business. If you do not manage your brand effectively then everything that you have worked so hard to build really will be for nothing, not to mention that you will lose out on profit and time as a result. Paying Someone to Post some Positive Reviews…

Social Media Strategies: Embrace The Mosh Pit

Social Media is not a marketing channel, rather it’s a mosh pit of conversations that surround our marketing channels. If it were a channel, we would be able to control its distribution and conversation better. We need to understand that social media is the mesh (or mess) between our channels; it affects and feels the…

Perks Of The Job: Attracting Better Candidates To Your Business

Recruitment can be a very frustrating field, especially in this digital world. Regardless of how much effort you put into making your advert, getting it out into the world, and going through the applications you receive, it will always feel as though the perfect employee is a resume or two away. While this is partly…

Social Media Strategies: Improve The Trust Equation

Social Media is the first Internet-based platform that has facilitated a people-to-people connection. It provided a structure to build a personal presence online that could be used to build personal relationships, broadcast to our entire network and, importantly, it helped us build that network. Over time social media and the Internet has begun to replicate…

Finding More Exposure For Your Brand

You can steward the most important business in your industry. You can innovate the best products. You can have the best working satisfaction, perhaps not measured but obviously apparent in the day to day culture of your office. But if your business isn’t exposed, marketed and advertised, it will struggle to find any standing in…

Social Media Strategies: Nurture Advocacy

Building advocacy has always been a priority for brands in the past and today is no different. Brands engage social media influencers to become brand ambassadors or to help distribute content to a wider audience. However, social media provides a more valuable opportunity for brands. As Meghan Whalen Turner says, “Sometimes if you want to…