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Are you Getting in the way of Your Product’s Personal Brand?

If you’ve been here for a while, you’ll already know a little something about the power of personal brand. This is the thing which can boost your sales and see you to success. It’s the story you tell customers to get them onboard. And, it’s the thing which ensures they never walk away empty-handed. Though…

Social Media Strategies: Apply the 80/20 Rule

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their flavour. Organisations are chasing down the next app, the next network and the next digital trend. I’m all about being innovative and cutting-edge but being everywhere doesn’t make you innovative. It just makes…

The role of the CMO is changing

The role of the CMO is changing and we’re seeing an increase in the demands and responsibilities being placed on the marketing executive. According the McKinsey “Today, many chief marketers focus mainly on building brands, making advertising more effective, and perhaps market research. Although these responsibilities aren’t going away, CMOs must address several other areas…

Personal Branding: 16 Apps to make your life easier

Design and Editing Tools Canva Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more. Lightroom Access, edit, organize, and share photos on your iPad, iPhone, or Android device. Changes sync seamlessly so they are available in your Lightroom CC desktop…

Personal Branding: The Value of a Platform

Shakespeare wrote “All the world’s a stage” and his words ring more true today than ever. If you have something to say or something to sell, whether you are speaking to one person or many people, essentially, you’re on a stage. (Hyatt. M, 2012) The Internet has created a stage like no other before it….

Online Personal Branding: Establishing Narrative

Narrative is story, your story. The reason you do what you do, the way you choose to do it and reasons behind why you do these things. Establishing your narrative is important because it becomes the lens that you view success through, it directs and guides almost all the decisions you make as you develop…