Data-driven marketing has emerged as a linchpin for organisations aiming to build scalable and robust marketing strategies. At the heart of this approach lies the
Marketers are often lured into pursuing the “next big thing”, drawn in by the allure of immediate visibility and viral growth. However, this pursuit may
Successful digital leaders are like hikers on a trail in the wilderness. They understand that the path they start on may not be the one that leads them to their destination, but they remain open to discovering new trails and adjusting their route along the way. Instead of simply following a fixed route, they are constantly forging new paths and creating new opportunities for themselves and their teams. In this way, they are like adventurers exploring new terrain, continually looking for new approaches and adapting to their challenges.
The Importance of Actionable Customer Data To truly put the customer at the centre of the business, brands must take ownership of their data and
By breaking down these barriers between departments and creating collaborative environments, companies can streamline processes and improve overall performance while delivering better customer experiences.
This week is one for the hotel industry. I have been helping hotels build their business in the digital economy for over ten years, and
If you’re using ChatGPT to write social posts, you’ll notice that it uses the word ‘thrilled’ A LOT to introduce posts on social media. It
Are you tired of media companies owning the reach and distribution of your content? Remember the good old days when something could ‘go viral.’ Today’s
Digital Marketing? Revenue reigns supreme Revenue is the lifeblood of any organisation, and digital journeys are no different. Revenue should be the primary focus of
I’ve been excited about this news; the ChatGPT API and its application opportunities offer far more innovation possibilities than the public ChatGPT. The latest news