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3 Essential Marketing Principles For A Resilient Business In The South African Economy
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3 Essential Marketing Principles For A Resilient Business In The South African Economy

In the face of a challenging South African economy, businesses must take proactive steps to withstand the pressures and achieve an ambitious business vision. This article explores three fundamental marketing principles for building a resilient business in the 2023 South African economy.

As the market slowly climbs out of an economic recession, companies need to be mindful of the changing landscape and develop resilient plans for growth. 

In the face of a challenging South African economy, a business must approach marketing with a nuanced approach and maximise alternative marketing disciplines.

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