Blog Articles

Case Studies

Growthpoint Smartmove

The problem In response to the changing dynamics of the property industry in a post-COVID world, Growthpoint launched a project called SmartMove. SmartMove provides high

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How To Make A Difference In Business

Sell in reverse order

I recently read this article on marketing to the C-Suite, which shares an interesting diagram on “selling in reverse order.” We are not talking about reverse selling which uses

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Treat ideas with contempt

I’m an ideas man. I love brainstorming, out-the-box thinking, stringing together concepts and frameworks, finding opportunities and finding gems. It’s who I am, and it’s

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Case Studies

TEDx Countdown Event Marketing

The Countdown Event Countdown events are gatherings to amplify and demonstrate climate solutions with the world. At their core, they use the TEDx model but

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