When marketing in a digital world we need make the most of each moment of truth. Moments of trust are any point at which your customer interacts with your business. Over the past few years business has found that there are four moments of truth that matter in building a great consumer experience that promotes the sale of your products and services.
Innovation is the heartbeat of an organisation, helping to breathe life and longevity into what you do as well as contribute meaningfully to performance. Whether you’re innovating on your core business model to diversify profit streams or adding new products to an existing lineup, innovation is a complex undertaking that organisations invest in and embark on.
Through his book, Humancentric, Mike Saunders has presented to the world a new way of building businesses in the Fourth Industrial Revolution.
This digital economy is an enigma. People and business have been grappling with its potential for years. Whether we are trying to understand product development in a digital world or parenting in an app-crazy household – we have to admit that the digital economy is one of the most mysterious, enticing and scary economies we have ever had to navigate.
The internet is a wonderful place where brands can build a relationship with their customers and build brand love. It’s also a place where brands have been damaged by customer feedback, boycotts and hate speech.
Have you fallen out of love with the work you do? You’re not the only one. Did you know that only 13% of people feel happy in their jobs? With the amount of time, we spend at work and the time we invest in our jobs, we should be able to find and do work that excites and inspires us. However, with the invention of artificial intelligence, people will soon be faced with the challenge of finding truly meaningful work.
Strong online personal branding is key to getting noticed and building more influence in your career and personal life. Your online personal brand is one of the most valuable assets you can control. No matter what you’re trying to achieve in life, your personal brand can help you achieve it.
The Five Year Mark is a collection of personal stories and lessons that Mike has learnt while building his business to the five year and million-dollar mark. Mike shares anecdotes in a personal “over a cup of coffee” style that breaks down personal barriers thanks to is a uniquely raw and honest approach.
Content plans definitely have their place in the eco-system of a social media strategy, however, for many it’s become the single essence of their online presence and this is concerning. Content plans push us towards distribution thinking.