The EasyBiz website platform began experiencing stability concerns, as it had been through too many design and development iterations over the years. These iterations left the current website unstable and unreliable. EasyBiz needed to rebuild their website property in a way that presented their current business well and removed the weight of legacy products and services.
A project like this becomes complicated to manage the user experience as it has many actions that it hopes people will take on the site. The website needed to deliver on education priorities, drive affiliate marketing, facilitate digital and physical product sales, and provide a strong support channel for its products and services.
Digitlab was bought in to manage the user journey planning and design. After the user journeys were established, Digitlab handled the design and development processes, SEO structures, and the implementation of their CRM processes.