ChatGPT and the Copycat Chronicles: The Rise of Boring AI Copywriting

If you’re using ChatGPT to write social posts, you’ll notice that it uses the word ‘thrilled’ A LOT to introduce posts on social media. It happens so often it’s become an internal joke here at Digitlab.

It’s also very easy to spot online:

So I asked ChatGPT why it’s always thrilled, and this is what it had to say:

“As an AI language model, I don’t have personal preferences or emotions, so I don’t intentionally use the word “thrilled” more often than any other word. However, you may have come across content generated by me or other language models that uses the word “thrilled” frequently.

This could be because “thrilled” is a commonly used word in marketing and advertising to express excitement or enthusiasm. Language models are often used to generate marketing and advertising copy, so it’s possible that the word “thrilled” is used frequently in this context.

It’s also possible that the word “thrilled” is used frequently in certain types of content, such as entertainment or lifestyle articles, which language models are often used to generate. In these types of articles, “thrilled” may be used to express excitement about a new movie or product, for example.”

In short – ChatGPT uses “thrilled” because it sees people using it a lot. Well, that’s concerning. ChatGPT is learning to write good copy from masses of people who can’t write good copy. I’m reminded of George Carlin’s famous quote, “Never underestimate the power over stupid people in large groups, ” Now ChatGPT is listening to these stupid people.

The trouble is this, ChatGPT is a great tool, but it’s not a good copywriter; in fact, it’s a reasonably terrible one.

ChatGPT is a copycat, an imitator who won’t bring anything creative or original to the table.

Why “thrilled” is unoriginal.

John Mayne does a great job of explaining how words like Thrilled and Excited are telltale signs of unoriginal content. His article argues that “thrilled” has become overused and unoriginal in many types of content, such as marketing, advertising, and social media. The author argues that using “thrilled” all the time can make content less engaging and make the writer or speaker sound insincere or inauthentic.

The challenges of AI duplication.

ChatGPT is a chatbot that has been designed to mimic human conversation. It’s learning from the collective knowledge, so we’ll see seemingly original and creative content generation in its early days. Still, today we are already seeing the mundane, copycat copywriting techniques of the masses creeping in.

Yup, your copywriting job is safe – if you’re good.

Good copywriters are a rare breed. They find emotion, shift change, and move people. They use words to mould opinion, create desire, and make our world more interesting. These copywriters are safe – be like these people.

And if you’re a brand or business – don’t expect AI to speak to your customer’s hearts. Only heartbeats connect to other heartbeats.

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