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Tips for Designing Your Company Correspondence

As a professional business sending correspondence to your customers, there are several mistakes that are made that can be extremely costly to the reputation of your brand. Here are a few tips for designing your company’s correspondence from the letterhead to the letter itself. We’ll explain why these mistakes are so costly, why they occur in…

Developing a Unique Brand Identity

A brand identity embodies your company and everything you stand for, and it’s also an effective way of differentiating your business from its competitors. Instantly recognizable and associated with a positive consumer experience, a unique brand identity can be the key to success. Many people assume a company’s brand identity starts and finishes with its…

Six Tips For Earning Customer Loyalty

No matter the size or shape of your venture, customer loyalty is very important. The reason for this is that loyal customers buy on a more regular basis, which offers higher returns on the time, money and effort that you invest. They’re also more likely to recommend your business and the products that you sell…

What Does Your Freelance Business Need Right Now?

When you’re working in the freelance world, you’ll know that it isn’t as plain sailing as holding down a regular job. That doesn’t mean that it’s a bad thing or that it’s too hard – we all know the benefits of flexibility and being your own boss – it just means that you need to…

The Professional Touches You Might Be Missing

When it comes to business, being professional is everything. You have to give off that vibe to the public, or the public just won’t come to you. Think about the amount of times that a business has truly failed when it comes to being professional, and don’t just think that’s smaller businesses. Large companies like…

Why Trade Shows are so Important for Your Business

As a modern business owner, you are going to need to learn about techniques that are going to help your business improve. There are so many different things you can try, and many of them will work differently for different people. This is why you have to make sure you are thinking carefully about the…