Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and...


Be Brave: Differentiate with Digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...


User experience and the IoT

I remember reading about the Twittering Ferries a few years ago. This story captured my imagination and I started to...


Effective Influencer Marketing

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...


User journeys are broken

Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss 'Design Thinking' and 'User...


Are you dragging your own brand sentiment down?

It is possible that you are bringing your own brand down. That you are contributing to your own negative sentiment...


Sounds from the streets

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you...


A day alone at the sea

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could...


Authentic loyalty through brand utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....