When it comes to e-commerce, business is booming – but is it double booming? Is it triple booming? You need to ask yourself these questions because when you are the one running the online store, you want it to go as far as it can possibly go. Did you know that it’s estimated that there are 20% of retail purchases are expected to be made online in the next five years? If you didn’t know that, now you do, and that’s why you should be running your own eCommerce store.
As a business owner, it’s important that you find the best POS system around so that you can support your customers as much as possible. Your business will thrive if you know how to run it correctly, but getting an eCommerce business up and running doesn’t come without its challenges. You need to be able to build a proper website, quickly resolve any disputes with chargebacks, and design and marketing plan that has to be effective. So, what else do you need to know? Here are four top tips for running an e-commerce store of your own.
- Keep mobile in mind. Just because you are online doesn’t mean you have to consider just a computer. More often than not, people are using tablets and their mobile phones to be able to log on. You need to ensure that your e-commerce website is optimized for these platforms. If you don’t optimize your website correctly, the user experience rates will decrease. People still use desktop computers, but most people worldwide have turned to their phones. When designing your store online, you need to ensure that it’s optimized for all screen sizes.
- Call a professional photographer. This one cannot be stressed enough. The imagery you use for each product needs to be on point. One of the easiest ways to have people click straight out of your website is if they go to it and have a blurry or professional picture with bad lighting. Your products should look fantastic from the moment they click on your site. If they don’t, it will be evident that you don’t know what you’re doing. You need to be professional, and that means hiring a professional photographer.
- Make sure you have good customer support. Running an e-commerce store doesn’t come without issues, so you will have to work on customer service if you want it to work for you. Always respond to any feedback, whether they are complimentary or not complementary, and have a plan in place for dealing with disputes.
- Work on streamlining your processes. One thing that can put fear into the heart of every online business owner is the following words – abandon cart. If you streamline your online process, you’ll not have to worry about this because people won’t be filling carts only to leave your site.