Social Media Coaching for Executives and CEO’s

Learn about social media management in one-on-one or team executive coaching. Social media has become the most exciting shift in communication that business is currently experiencing. This shift spans across generational boundaries and has made a more convenient lifestyle for people as the socialize on the internet. Over the past year I have had the privilege to coach executives from Mr Price, The South African Presidency, the ACDP, Southern Sun, Three Cities, TomorrowToday and a number of Non Profit Organisations. The key areas that we cover in social media coaching are: How to use social media platforms? How does this affect my business? How does this affect people? How can I make the work for me? What makes social media coaching sessions different from social media workshops. The coaching sessions encourage conversations that speak directly to your needs or concerns One-on-one coaching can be done on your schedule (we can even do them over Skype if its more convenient). For more information please contact workshops@mikesaunders.co.za.

How valuable is your website in B2B purchasing decisions?

The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well it seems that they are very valuable but not neccessarily influential in in the three stages of purchasing. This information comes from the Buyershpere report which I believe shows great insight into the platforms neccessary to create business to business sales leads from the internet. A Summary: How important is your company website? When looking at buying business services there are three stages of the purchase that have been identified: Identifying and defining the need Indentifying potential suppliers Final selection of the supplier In all three stages a company’s website was the primary channel used to gather information, even more than web searches. In stage one industry press, word of mouth and events were next in line as channels used to identify and define the need for the purchase. The company website in this case has the opportunity to establish brand, share product details and specifications and add value to the different purchase stages. the interesting fact that rose oot of the study though was that the company website had very little influence on the conclusion of each stage. The effect of social media on business to business purchasing decisions It’s all about influence! Every stage of the purchase cycle revealed that  social media channels and word of mouth were the primary influential channels that influenced the decisions...

New Keynote on Social Media – Consumer 2.0

I am happy to announce that almost a years worth of ideas and concepts are neatly wrapped up in my latest keynote presentation. Consumer 2.0 The past ten years have seen the world move closer and closer to a digital existence. The boomer generation confidently lead to way by integrating our lives with electronic banking, business intranets and cellular phones while Generation X and Y have continued the journey into blogging, instant messaging and social media. This digital life has not replaced the real “person to person” lifestyle but rather enhanced life to be more convenient and dynamic. Electronic banking opened the door to convenient banking and social media made relationships easier to manage. Does this mean that everyone is moving to using these new technologies? In our experience no, instead people are adapting to those technologies that matter to them. This has lead to a more complex consumer who is using various communication tools in their own way. Making it more difficult to engage with the consumer – regardless of their generation, income level or intelligence. The level of a consumers digital savvy will depend on how and when you could connect with your consumers and whether they will appreciate your presence or not. At the end of the day you have four questions that need answering: How does this influence the way we do business? How has this changed the consumer? How does this influence your reputation or brand? What do we do now? Consumer 2.0 is a...

Social Media can’t fix everything

I read an interesting article on Groundswell which highlights a very important aspect of BP’s current social media nightmare and what they should do about it. Basically the suggestion is to do nothing and actually fix the problem of the spill. In fact all BP’s resources should be focused on this one problem. In the same way not every single negative piece of  social media press can be solved with social media management. You may need to throw all your energy into fixing the problem. An example would be a public dissatisfaction with the level of service received at retail outlets of a major brand. The dissatisfied public have chosen to ‘vent’ on their favorite social media platforms and as a result their message is spreading like wildfire. A literal PR nightmare. You can respond to every single comment and produce all kinds of interesting media into the social realm, but if the root of the problem is not fixed then the bad social media press will continue. My advice (and Harvard Business’s Advice) is to tackle the actual problem first and train your employees to deliver greater service levels to your customers. Once the actual problem is solved, return to your Online Reputation Management and build a campaign/message around how you have dealt with the problem and how your customers can now visit the store and experience better service. This positive experience (subsequently felt by the customer) may make it onto social media and their opinion will be heard...

Coaching the South African Presidency in Social Media

Over the past few months The South African Presidency have been speaking about improving their communications to the South African public by getting involved in social media. In fact, I found out over twitter that this was a topic of conversation on 5fm a few days ago. I can confirm all the hype now after I sat with Mr. Vusi Mona, Deputy Director General: Head of Communications, from the South African Presidency. Over coffee at the King Shaka Airport we discussed the strategy to implement this new communication vehicle into the The Presidency. I found Mr. Mona to be incredibly insightful and passionate about exploring social media management. Mr. Mona had this to say about our consultation session together: “Thanks Mike. I derived lots of value from our discussion.” I am looking forward to serving our country in developing their new social media communication strategy.

Mike Saunders and Barrie Bramley talk about Social Media

I spent last week in Johannesburg and had a chance to chat to Barry Bramley about social media in South Africa. Barry has since put our conversation down on a podcast which captures a few clear points about social media management. Bearing in mind alot of the content here is just my opinion but we looked some case studies, why social media is important, how I launched my consultancy, the most important asset to social media and B2B marketing online. You can download/listen the podcast here

5 Fudamentals of a Good Internet Marketing Strategy

A good internet marketing strategy will include these five fundamental elements: Marketing Research Marketing research needs to take place before the campaign begins and continuously thoughout the campaign activation process. If the correct metrics are not in place you are in danger of creating the wrong kind of return. Even worse, you may not generate any return on your campaign. Facebook has done a very good job in providing its Facebook Insights on pages created in Facebook. These metrics can provide valuable information to the campaign and its return. A Willingness to Change All this research is available all the time. Some of it is even available in real-time. My suggestion when building your marketing strategy would be to identify your marketing decision maker and make sure that they are integrally involved in the strategy. You can make changes to your internet marketing campaign almost instantly, why not take advantage of this flexibility and make sure that your team is ready and willing to make quick decisions to activate intuitive marketing ideas as soon as possible. Clear Project Management There is nothing worse than a strategy activation where the team involved in carrying out the campaign are unsure of their responsibilities. Put someone in charge of making sure that all the task happen at the right time and make sure that everyone is clear about their responsibilities. Internet maketing campaigns often have alot of small but vitally important tasks that need to take place and these can easily fall through...

Is Facebook getting bigger than Google?

A few weeks ago I wrote on the Ideat blog that Facebook had the potentional to become the King of the Internet. This was highlighted by the fact the Facebook had been the most visited website in the US a week or two earlier.More recently Facebook has become the most popular searched brand in the US. What has become more interesting is that in South Africa 82% of the online population are on Facebook and 74% of the population are actively involved in social networking.  In March we also saw the launch of Google real-time search in South Africa, which brings social media updates into Google. There are also develoments, made by google, that mean you have better search potential in Google if more people are following you on twitter. What is taking place is a fundamental shift in the way people use the internet. People are choosing to network, search, discuss, aggregate and understand the internet through social networks, of which Facebook is the largest. This has meant that Google has had to go to the social networks to get the information that people are intesteted in. So the question: Is Facebook getting bigger than Google? What about in a South African context? What do you think?

What on earth is a Facebook Community page?

The biggest question I am asked as a social media coach has been “what should I use to promote my business? A page or a group?” Well now we have something new to consider: Facebook Community Pages What it looks like and why have one? A Community Page looks and feels exactly like a normal Facebook page but it has a slightly different purpose. The page is meant to be used for all the unofficial band, brand and business pages that are out there. Facebook seems to be trying to bring a more official status to a Page by letting the unofficial pages have their own platform. What’s so different about it? Basically the biggest difference is that when these pages gain popularity they have the potential to be handed over to the Facebook community. This will mean that the community page will start to look like a wiki about the page topic. Why not just use a group? My personal opinion is that Facebook is trying to phase out groups but there is no proof for that other than my gut feel. Another thought would be SEO. Groups on Facebook are not indexed by Google. So if you would like to start a community of people and wish that community had a search engine presence then a Community Page is they way forward. The other thing to remember is that pages provide user statistics. So your community page could provide some interesting insight into its users. Allfacebook makes a...

Forget teenagers! Generation X use social media in South Africa

Bizcommunity posted an interesting article the other day that spoke about the Friendship 2.0 study that was commissioned by MWEB. The study showed a very interesting statistic: The average age of Facebook users in South Africa is 33; MySpace is 32; Twitter and YouTube come in at 31; and the youngest in the survey is MXit with an average age of 27. These findings dispel perceptions that social networking is for teenagers only. Unbelievable! That means that people on Facebook, Twitter, MXit and YouTube could have more decision making power than we think. We may need to start changing the way we market to these networks because we may be missing the mark completely. Generation X are the ones we can meet with social networking. Very exciting news! One question is begging though? Where are all the teenagers?

Breaking through the clutter on twitter

Twitter has millions and millions of user profiles. Each profile is doing its best to promote their message to their followers. As you can imagine this has become a fairly competitive place to promote yourself. Lets look into a few tips to help your twitter to break through the clutter of tweets, twits, twerps and retweets. 1) Get focused A profile with a single focus always generates a higher following. Even better, a focused profile attracts a specific audience interested in your topic. Meaning that your potential for meaningful engagement and lead generation is higher. 2) Brand yourself Part of branding yourself on twitter is deciding on your focus but once this is established bring your focus out in your profile design. Custom designed profiles give a more authentic and professional appeal. This often will cause people to feel better about following you. A brand audit will help to. 3) Search optimise your bio Once you’ve decided what you’re about, make it clear in your bio. People search for keywords when looking for people to follow. Much like search engine optimisation you need to make sure that your bio clearly uses your industry keywords. What good is a clever sounding bio if no-one is able to find your profile. Dan Zarella’s book provide some interesting information that bio’s that include the words “official, founder, expert and author” tend to have more followers than those that don’t.

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