I am happy to announce that almost a years worth of ideas and concepts are neatly wrapped up in my latest keynote presentation.
The past ten years have seen the world move closer and closer to a digital existence. The boomer generation confidently lead to way by integrating our lives with electronic banking, business intranets and cellular phones while Generation X and Y have continued the journey into blogging, instant messaging and social media.
This digital life has not replaced the real “person to person” lifestyle but rather enhanced life to be more convenient and dynamic. Electronic banking opened the door to convenient banking and social media made relationships easier to manage.
Does this mean that everyone is moving to using these new technologies?
In our experience no, instead people are adapting to those technologies that matter to them. This has lead to a more complex consumer who is using various communication tools in their own way. Making it more difficult to engage with the consumer – regardless of their generation, income level or intelligence.
The level of a consumers digital savvy will depend on how and when you could connect with your consumers and whether they will appreciate your presence or not.
At the end of the day you have four questions that need answering:
- How does this influence the way we do business?
- How has this changed the consumer?
- How does this influence your reputation or brand?
- What do we do now?
Consumer 2.0 is a presentation that introduces you to the new consumer and dives into the nature, drive and expectations they have. Understand how to identify the influencers and networkers in your market and develop a business strategy to adapt to the new rules that your consumer lives by.
Consumer 2.0 is your guide to knowing how to effectively define and communicate to your target audience in the digital age that we find ourselves.
“The internet is everywhere, but it is not everywhere in the same way” – Ien Ang