A good internet marketing strategy will include these five fundamental elements:
Marketing Research
Marketing research needs to take place before the campaign begins and continuously thoughout the campaign activation process. If the correct metrics are not in place you are in danger of creating the wrong kind of return. Even worse, you may not generate any return on your campaign.
Facebook has done a very good job in providing its Facebook Insights on pages created in Facebook. These metrics can provide valuable information to the campaign and its return.
A Willingness to Change
All this research is available all the time. Some of it is even available in real-time. My suggestion when building your marketing strategy would be to identify your marketing decision maker and make sure that they are integrally involved in the strategy. You can make changes to your internet marketing campaign almost instantly, why not take advantage of this flexibility and make sure that your team is ready and willing to make quick decisions to activate intuitive marketing ideas as soon as possible.
Clear Project Management
There is nothing worse than a strategy activation where the team involved in carrying out the campaign are unsure of their responsibilities. Put someone in charge of making sure that all the task happen at the right time and make sure that everyone is clear about their responsibilities. Internet maketing campaigns often have alot of small but vitally important tasks that need to take place and these can easily fall through the cracks if not properly managed.
Good project management will also put the accountability in the hands of those responsible.
Content Creation
Differrent people use the internet in different ways. Some watch video’s, some read and other may prefer looking at images. A good internet marketing strategy will incorporate a combination of internet media to appeal to as wide an audience as possible. Make sure that you have the resources in place to create blog articles, video and photo galleries. A well created content campaign that is engaging and that covers all your online media will put you in good stead to drive interested traffic to your website. Just remember to keep your content original
Keep It Simple
My favourite quote when it comes to internet marketing strategy is
“The role of the marketer is to remove choice”
I have no idea who said it first but it doesn’t really matter. The principle is made of gold. If you clutter you campaign with too many options you may destroy any chance of generating leads.
