If you’ve been here for a while, you’ll already know a little something about the power of personal brand. This is the thing which can boost your sales and see you to success. It’s the story you tell customers to
Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their flavour. Organisations are chasing down the next app, the next network and the next digital trend. I’m all about
The role of the CMO is changing and we’re seeing an increase in the demands and responsibilities being placed on the marketing executive. According the McKinsey “Today, many chief marketers focus mainly on building brands, making advertising more effective, and perhaps
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