How valuable is your website in B2B purchasing decisions?

The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how valuable is a company website in business to business purchasing decisions? Well it seems that they are very valuable but not neccessarily influential in in the three stages of purchasing. This information comes from the Buyershpere report which I believe shows great insight into the platforms neccessary to create business to business sales leads from the internet. A Summary: How important is your company website? When looking at buying business services there are three stages of the purchase that have been identified: Identifying and defining the need Indentifying potential suppliers Final selection of the supplier In all three stages a company’s website was the primary channel used to gather information, even more than web searches. In stage one industry press, word of mouth and events were next in line as channels used to identify and define the need for the purchase. The company website in this case has the opportunity to establish brand, share product details and specifications and add value to the different purchase stages. the interesting fact that rose oot of the study though was that the company website had very little influence on the conclusion of each stage. The effect of social media on business to business purchasing decisions It’s all about influence! Every stage of the purchase cycle revealed that  social media channels and word of mouth were the primary influential channels that influenced the decisions...

New Keynote on Social Media – Consumer 2.0

I am happy to announce that almost a years worth of ideas and concepts are neatly wrapped up in my latest keynote presentation. Consumer 2.0 The past ten years have seen the world move closer and closer to a digital existence. The boomer generation confidently lead to way by integrating our lives with electronic banking, business intranets and cellular phones while Generation X and Y have continued the journey into blogging, instant messaging and social media. This digital life has not replaced the real “person to person” lifestyle but rather enhanced life to be more convenient and dynamic. Electronic banking opened the door to convenient banking and social media made relationships easier to manage. Does this mean that everyone is moving to using these new technologies? In our experience no, instead people are adapting to those technologies that matter to them. This has lead to a more complex consumer who is using various communication tools in their own way. Making it more difficult to engage with the consumer – regardless of their generation, income level or intelligence. The level of a consumers digital savvy will depend on how and when you could connect with your consumers and whether they will appreciate your presence or not. At the end of the day you have four questions that need answering: How does this influence the way we do business? How has this changed the consumer? How does this influence your reputation or brand? What do we do now? Consumer 2.0 is a...

Is social media changing the way we watch TV?

There are big questions about the longevity of TV alongside the competition of online media. Online video content has become so popular globally and in even in South Africa there seems to be a love for video content. Recently YouTube has broken into the top 5 most visited websites by South Africans. So the question has become – is TV on the way out? I would argue no. It seems that TV programs are actually experiencing an increase in viewership. So why is this happening if people are obviously spending more and more time online? I would like to suggest that social media is shaping a new way of watching TV and that rather than phasing out TV it has chosen a symbiotic relationship. Here are a few quick thoughts about how this works: 1) Social media helps promote TV Social media is often used as an outlet to express watt important to us. When people are excited about important TV episodes/programmes they will use social media to share their enthusiasm. The last Survivor episode, an important rugby match and the chilean miners rescue are all examples of TV being shared in excitement on social networks. Once this excitement is shared more people are exposed to the TV event taking place and the potential of more people ‘tuning in’ increases. 2) Social Media adds a new layer of engagement Once the game is on and people are sitting around the beloved box there is often a conversation that begins. It...

Article Topics

Check Mike’s Availability for Your Event

  • Email Address
  • Phone Number
  • When is your event?
    DD slash MM slash YYYY
  • Any additional information?

Where People and Technology Meet