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Welcome to The Zero Moment of Truth

Search Engines are the “go-to” destination for almost every question we have these days. They have become our source of general knowledge, entertainment, purchase information and celebrity gossip. The Zero Moment of Truth, a term coined by Google in 2011, refers to the research which is conducted online about a product, organisation or service before…

Google Panda chews on fresh content

Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to…

Google is looking at your social network to find great content

I have written about this before in How social media affects search results but it is worth repeating. Google is now looking at your social connections to decide which content will be valuable to you or not. For example, I will always prioritise leadership articles that have been retweeted by Keith Coats. The reason is…

Google Chrome provides a personalised view of the Internet

Internet users are starting to leave Firefox and have started using Google Chrome. Google Chrome is fast becoming a preferred internet browser by many of the internets influencers and power-users. So lets look into how this will impact your SEO efforts in attracting the attention of influential internet users. Starred/Bookmarked Results are appearing on the font page…

Google has bigger privacy issues than Facebook

Everyone is talking about the privacy rights of Facebook at the moment but a very interesting statement was made by Mark  Zukerberg in a recent interview: Let me paint the two scenarios for you. They correspond to two companies in the Valley. It’s not completely this extreme, but they are on different sides of the…

Social Networks and Brand Value

This blog post is a reply to a comment made on Measuring marketing effectiveness of Facebook. The is always a big debate between internet marketers about the value of social media management verses advertising on Google. In my opinion a successful internet marketing campaign will incorporate a balance of both advertising and brand building. 1)…