I have written about this before in How social media affects search results but it is worth repeating. Google is now looking at your social connections to decide which content will be valuable to you or not.
For example, I will always prioritise leadership articles that have been retweeted by Keith Coats. The reason is that I respect Keith’s opinion around leadership and therefore hold content he shares in higher regard than other content I simply find posted on the internet with no recommendation from Keith.
In other words, people I follow on Twitter, on Facebook or on Linkedin have more opportunity to influence my search results by what they share on the internet.
Your social media network, and the content you share on that network, is now starting to help you achieve better search engine rankings with people who already know you.
[box type=”info” border=”full”]Increase Google Rankings is a short series that looks into a few new developments inside Google that will your rankings inside Google. Google is working hard to create more relevant and more personal search results for its customers. They are actually doing great work (so well done Google!!) but the changes we will look at in this series are important to understand in order to understand how to win with our search engine marketing.[/box]