5 Payment Methods Your Ecommerce Page Needs to Offer

Due to the lack of face-to-face interactions, e-commerce business owners need—more than anyone—to step up their customer service game. In fact, our article ‘Tips to Help Retain Customers & Improve User Experience Online’ highlights this: people will be more willing to transact with you repeatedly if you are able to provide a smooth user experience (UX) on your website. From the moment they load your website to the moment they pay for contents of their cart, users need a smooth and uninterrupted experience.

10 Advantages of Building a Strong E-Commerce Presence

Shopping trends have drastically changed since the digital transformation occurred. By 2021, e-commerce sales are predicted to reach a whopping $4.88 billion. It is a booming business. That is why a strong online presence is essential for every aspiring business owner. Also, nearly 90 percent of shoppers start to search for a product online. Even when they end up buying a product from a physical store, they turn to digital channels first to compare prices and brands, read customer reviews and more. Whether you are just starting off or looking to expand your business, you should turn to e-commerce for more revenue. Here are ten good reasons why. Lower costs E-commerce decreases investment since there are fewer costs involved in launching an online store. First, with no in-person staff, you are sure to save money. Also, there is no rent. Digital advertising is less expensive than traditional advertising. Organic search, Google Ads and Social Media are cost-effective ways to drive more traffic and increase sales. Marketing your products can be easy and cheap if you opt for email marketing too. MailChimp makes it easier to promote your pages and reach out to new customers at affordable prices. Create your store in just a few clicks You don’t have to build your e-store from scratch. E-commerce platforms like Shopify, BigCommerce, and Squarespace allow you to have your online store running in no time. They offer pre-made templates and take care of hosting, platform maintenance and much more. If you are eager...

Is Starting Online Really Best For Your Business Budget?

Every budding business owner has to make decisions for the sake of their business. It’s down to you which product you’re going to pile money into. It’s then your choice how you brand, package, and price the product in question. Heck; it’s even down to you whether you start online or in a physical store. It’s this latter decision we’re going to look at here. Even in this age of ecommerce, many entrepreneurs dream of jumping into physical business. You may not feel like you’ve arrived until you have an office around you. As such, your leaning may, even now, be towards building something physical. But, that choice could unravel your company. Business owners who choose online usually do so for the sake of their budgets. You could well benefit from doing the same. That’s not to say that your company needs to stay online forever but, spreading your wings here could help your initial budget in the following ways. Cheaper start-up costs It’d be madness to ignore a benefit like cheaper start-up costs. Physical business is never cheap. Hence why so many entrepreneurs end up taking out loans and getting into debt. In no time, this debt can be their undoing. Admittedly, you will still need to fork out for things like product materials but those are a drop in the ocean, and the only expense you’ll face online. Then, all you’d need is an online shop and a knowledge of free marketing methods like social media. Before you...

Curated Commerce

If you were to search for a “black dress” on Amazon.com right now, you would be faced with a daunting 472,962 results (at least, at the time of writing that was the figure… there will probably be even more results when you do it). Our access to information has never been better, which has certainly empowered the consumer, but at the same time has also effectively rendered them more indecisiveness than ever before, due to the sheer amount of information in front of them. Information overload has created the need for editors, tastemakers and curators to turn the world of choice into bite sized pieces that make sense. Consumers now find themselves in a space where they need an ‘expert’, to filter the information, and then feed it back in categories that make the information meaningful for the consumer. These experts are people whose opinions are trusted, and even sought out – they are the curators of taste. These curators effectively do the work for the consumer, by taking that sea of data available to everyone, and filtering it into bite-sized, and ‘approved’ pieces of information for the consumer to trust. A taste-maker’s stamp of approval helps to lead consumers out of their indecisiveness, and more often than not, towards the desired commerce. Who curates? Traditionally effective curation has originated with the editors and taste-makers of the world, and they still have their place in this digital information age. These curators still have weight when it comes to influencing the...

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