I remember reading about the Twittering Ferries a few years ago. This story captured my imagination and I started to explore the Internet of Things
Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another has already built up with your ideal target
Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss ‘Design Thinking’ and ‘User Experience’ at our latest edition of Digital Swarm.
It is possible that you are bringing your own brand down. That you are contributing to your own negative sentiment without even knowing it. The
Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are
With the social media platforms, content recommendation services and search engines all trying to tout their services to perk up the traffic to your website,
If you were to search for a “black dress” on Amazon.com right now, you would be faced with a daunting 472,962 results (at least, at
Digital marketing is a fast-evolving industry, and companies wishing to stay relevant and competitive need to stay abreast of developments. Even better, they should anticipate
The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way
Customer centricity in business the art of making the customer the centre of decisions and processes in your business. Steering away from a product focus