With the social media platforms, content recommendation services and search engines all trying to tout their services to perk up the traffic to your website, the search engine optimisation or SEO gets lost or acquires a secondary position. Added to this, there are several myths about SEO. These myths should be dispelled and the importance of SEO should not be undermined, as they can offer huge benefits to the entrepreneurs.
What Is SEO?
SEO or search engine optimisation is the process of enhancing the visibility of a web page or website in the search engine’s unpaid results. This is referred to as organic, natural or earned results. In general, the higher or earlier a website ranks in the search engine’s page results, the more frequently the sites appear on the search results list and from the users of the search engine, it receives more visitors and these visitors are converted into customers. SEO targets various kinds of search, such as local search, academics search, video search, image search, industry-specific vertical search engines and news search.
The Popular Myths Associated With SEO:
- Myth #1: Optimising Meta Titles and Description in Search Engines over People
Search engines and Google continue to emphasise in creating content that guides user’s experience to the best content. If you are optimising the keywords in such a way that speaks more to Google than to humans, you would be punished in search engine rankings. Thus emphasis should always be on the customers and not the keywords.
- Myth #2: Link Building is Dead
The truth is spammy link building is dead and every businessman still pursues the high quality links from the reputable sites and the ones from the directories serve no purpose to the potential visitors. You want to be shared on the social media and be mentioned in the other blog posts. As a result, you should aim for the sites and blogs that are relevant to your niche and are of high quality. This is how links are built.
- Myth #3: SEO Can Be Handled By Any IT Person
It is a common myth that a person with technical expertise may seem to be perfect for SEO functions. This is not true as there is much more to SEO than just having technical knowledge. SEO is a combination of science and art and thereby having proficient technical knowledge is not enough to handle SEO strategy.
- Myth #4: Perfect Keyword Density is Required to Acquire Top Ranks In Search Engines
It is a common myth that a perfect density of keywords would put your website on the top ranks of search engines. There is no magic ratio or numbers of keywords-to-content that would propel you to the topmost position. There are other ways of optimising your content. You should incorporate phrases or keywords you want to target but there is no short cut or a magical formula.
For the myriad benefits offered by SEO in generating successful business, its importance cannot be sidetracked and any organisation should think of employing the professional services of a reputed SEO company to pep its business.
