Throughout the last 30 years, organisations have had to adapt their practices to coincide with the advancement of the internet. Constantly introducing innovative technology, there is now so much scope for opportunity. As part of this development, many businesses have begun to offer online training for both their current and new employees. Fast becoming the most
Shopping trends have drastically changed since the digital transformation occurred. By 2021, e-commerce sales are predicted to reach a whopping $4.88 billion. It is a booming business. That is why a strong online presence is essential for every aspiring business owner. Also, nearly 90 percent of shoppers start to search for a product online. Even when
It's inevitable that in our lifetime, leaders will face more of these challenges, and we need to start preparing ourselves to lead effectively. The new post-pandemic world will require much from our leaders. In assessing my leadership approach to this pandemic, I have found the following to be significant in the way we lead.
Ten years ago, I was retrenched from a marketing and sales position. My story is the same as many other people. Sometimes losing a job can point towards a better life and opportunities you never thought possible. After my retrenchment, I didn't have an epiphany about starting a business. I simply said, "I'll work for myself
As a professional business sending correspondence to your customers, there are several mistakes that are made that can be extremely costly to the reputation of your brand. Here are a few tips for designing your company’s correspondence from the letterhead to the letter itself. We'll explain why these mistakes are so costly, why they occur in
At the forefront of any successful business is a high level of customer satisfaction. In fact, you are unlikely to be successful if you neglect to give customer feedback the attention it deserves, whether it is positive or negative. It is inevitable what will happen to a company that receives constant bad reviews and has