Sell in reverse order

I recently read this article on marketing to the C-Suite, which shares an interesting diagram on “selling in reverse order.” We are not talking about reverse selling which uses sales psychology to help customers convince themselves they need your product – selling in reverse order is about flipping the typical sales convention on its head. 

Treat ideas with contempt

‘m an ideas man. I love the brainstorming, out the box thinking, stringing together concepts and frameworks, finding opportunity and finding gems. Its who I am, and it’s my happy place – my safe place. Being an ideas man has stood me well as an entrepreneur. I have always found it easy to navigate new ways around problems. There is, however, a big lesson that I have learnt that does not come easy – not all ideas are good ideas. Most ideas are bad ones. I sunk two million in a bad idea a few years ago and I have run with many other bad ideas. Yes, I have learned from each one, but I wish I didn’t have to – I wish you don’t have to either.

TEDx Countdown Event Marketing

The Countdown Event Countdown events are gatherings to amplify and demonstrate climate solutions with the world. At their core, they use the TEDx model but with some notable differences. They also can be in various formats – virtual gatherings with or without original speakers, live screenings of the Countdown global launch, showcases of solution technologies, or even volunteer activities contributing to positive change. It’s time to take back power on climate!

Yesterday you said tomorrow - Just do it!

— Nike

Its been a year of delaying plans and struggling but I’ve watched many business do great things in 2020. Don’t let your circumstance dictate your position – get out there and get things done to achieve your goals. No excuses!

Simplicity is the Ultimate Form of Sophistication

— Leonardo Da Vinci

A wonderful explanation that the path to simplicity means wading through he complex only to strip it away until you’re left with a simple solution. Take the time to dive deep into your problems so you can arrive at the destination of simplicity

The Durban Film Mart Virtual Conference

— https://digitlab.co.za/case-studies/durban-film-mart-virtual-edition/

Digitlab was the digital marketing agency tasked with attracting over a thousand attendees to the conference. Digitlab were also the technology partner, providing the broadcast and technological backbone to the conference. We handled the entire attendee experience from the first marketing email coupled with social media and online advertising, to the registration, the payment, the conference platform, the webinar delivery, the broadcast-level production and finally the supporting data analytics.

Lessons in building business dashboards

In business, I have learnt the incredible value of building dashboards that eliminate unnecessary data (ruthlessly) and focus only on imperative and useful stats that help you make informed decisions quickly.  In my average week, I refer to two central dashboards. One the shows the health of my business and the other that track my key priorities (which change every few months). The help me progress my business, weather the storms and build a company I’m proud of.  My critical lessons in creating these have been: 1) It should not be hard or timeconsuming to find and update the stats – otherwise, it will fail in a matter of weeks 2) The whole team should agree to the outputs you measure – this helps create buy-in and track accountability. 3) Track what you need to track – never track everything you can (this will drive you insane) 4) If it can’t help you make a decision – get rid of it. So imagine how happy I am to see how we have been able to do this for our clients in our new digital dashboards. None of the clutter, nothing siloed, and meaningful data stories that help them make decisions. Today I got to see the digital dash for Digitlab, yes, we finally got round to creating one for ourselves. Such a great tool. Proud of the team who put this together. 

How Online Training Will Build Your Business

Throughout the last 30 years, organisations have had to adapt their practices to coincide with the advancement of the internet. Constantly introducing innovative technology, there is now so much scope for opportunity. As part of this development, many businesses have begun to offer online training for both their current and new employees.  Fast becoming the most renowned and popular form of employee training, it’s easy to see why the industry experts have indicated that by 2025, the international e-learning market will be worth upwards of $325 billion. Why is it deemed to be the future of corporate training? Here are four reasons you should pay attention to if you’re looking to implement it within your business: Offer employees a personalised training route To ensure that your employees remain motivated, you want to offer them training that’s useful and relevant to them. A one-size-fits-all solution simply won’t be effective in the modern-day, so it’s vital that you look for a more custom option. This is where online training comes in. Many e-learning providers have the functionality to allow employees to follow their own personalised training route. This significant feature will, therefore, guarantee that the training aligns with each individuals’ learning goals. Targeting areas they need to improve in a way that’s fresh and exciting, it will prove to be invaluable to their productivity in the long term. No matter what their role is within your business, you’ll be able to uncover online resources to support them.  A cost-effective training solution  As...

Article Topics

Check Mike’s Availability for Your Event

  • Email Address
  • Phone Number
  • When is your event?
    Date Format: DD slash MM slash YYYY
  • Any additional information?

Where People and Technology Meet