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Is Your Tech Empathetic?

In 2018 the SXSW conference took on a new direction for its conversations around interactive technology. It shifted from the idea that the digital ecosystem is driving a new paradigm for people to adapt towards the message that technology should better serve humanity. Susan Lahey summed the conversations up to say “By creating tech to…

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Welcome to The Zero Moment of Truth

Search Engines are the “go-to” destination for almost every question we have these days. They have become our source of general knowledge, entertainment, purchase information and celebrity gossip. The Zero Moment of Truth, a term coined by Google in 2011, refers to the research which is conducted online about a product, organisation or service before…

Tips for Designing Your Company Correspondence

As a professional business sending correspondence to your customers, there are several mistakes that are made that can be extremely costly to the reputation of your brand. Here are a few tips for designing your company’s correspondence from the letterhead to the letter itself. We’ll explain why these mistakes are so costly, why they occur in…

Easy Ways To Improve Your Customer Service

At the forefront of any successful business is a high level of customer satisfaction. In fact, you are unlikely to be successful if you neglect to give customer feedback the attention it deserves, whether it is positive or negative. It is inevitable what will happen to a company that receives constant bad reviews and has…

Are You Saying Yes Too Often?

There’s a well known entrepreneurial concept that say’s ‘always say yes, then figure out how you’re going to do it.’ It’s something I have lived by for most of my life. Always excited to find the next challenge to solve I was always ready to say yes first, and then figure it out later. The…

Three Ways to Boost Your Website’s Performance

As an entrepreneur you’re more than aware that you’ve got a lot to get right, a lot riding on the performance of your website and your marketing activities. You may have plenty of skills in one or two key areas but less in others and right now you need to know why your website isn’t…