Brand
What Conan O’Brien taught us
It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched
November 22, 2016 No Comments
It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched
Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data analysts have become some of the most valuable
Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to
It was Steve Jobs who coined the phrase, “Computers are like a bicycle for our minds”; suggesting that much like a bicycle, computers would help
Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are
Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically,
Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard the stories of great digital projects and wonder how we
I remember reading about the Twittering Ferries a few years ago. This story captured my imagination and I started to explore the Internet of Things
Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another has already built up with your ideal target
Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss ‘Design Thinking’ and ‘User Experience’ at our latest edition of Digital Swarm.