At the forefront of any successful business is a high level of customer satisfaction. In fact, you are unlikely to be successful if you neglect to give customer feedback the attention it deserves, whether it is positive or negative. It is inevitable what will happen to a company that receives constant bad reviews and has poor reputation management processes in place. Your customers are the reason that your business continues to run and therefore are the most important factor to take into consideration. It is essential to be proactive, pick up trends and rectify any problems timeously before you loose customers and risk damaging your reputation. There is a reason there is the saying ‘ the customer is always right’ and that is because they are the key ingredient that will help you achieve your goals.
There are some easy ways that you can improve on customer service in your business…
Respond To Reviews, Comments And Emails
We are used to receiving complaints in the form of an email however, now that we live in a very digital world you will find that customers also leave reviews on platforms such as facebook, Instagram, Twitter, your company website and the list goes on. This means that it is there for the whole world to see. The best thing that you can do is to be seen as proactive in your approach to rectifying any issues. It doesn’t have to be all bad though, Facebook, Instagram, LinkedIn and Twitter are also great ways to interact with your customer in a positive way to build relationship and possibly gain new customers.
Up Your Delivery Game
A sure-fire way to improve your customer service is to make sure your delivery service is top-notch. This is one of the main elements of customer service that will determine the lasting impression that your customers have of you. Whether you use a postal or courier service or you have your own fleet of trucks with the lastest drive cams installed so you can monitor the routes, it’s important to make sure you have a strong delivery plan in place and are constantly reviewing it for improvement. Listen to customer feedback and react to it. They will be able to give you first-hand information on how smoothly your delivery service is running.
Have A Dynamic Webpage
A great way to provide a good customer service experience is by creating a dynamic, interactive website for your customers to use. You should make sure you create space for your customers to get in touch with you, an about page, a products page and maybe even a blog. If you’re going to have a blog on your website make sure you only include relevant information that your audience will be interested in. If you want to drive traffic to your website you could share the details of your blog posts on platforms like Instagram and Facebook. Make sure you consistently post fresh material, if you can’t write yourself you can always outsource to a freelance writer or two.
