The role of the CMO is changing

The role of the CMO is changing and we’re seeing an increase in the demands and responsibilities being placed on the...


Personal Branding: 16 Apps to make your life easier

Design and Editing Tools Canva Canva makes design simple for everyone. Create designs for Web or print: blog graphics,...


Personal Branding: The Value of a Platform

Shakespeare wrote “All the world’s a stage” and his words ring more true today than ever. If you have something to...


Online Personal Branding: Establishing Narrative

Narrative is story, your story. The reason you do what you do, the way you choose to do it and reasons behind why you do...


The Power of Personal Brand

Your personal brand is one of the most valuable assets you can control. Your brand helps your build a career, sell...


The challenge of a schizophrenic brand

I'm sitting with a client who is sharing with me their latest social media challenge. Its not a new challenge but it is...


Shifting focus from success to significance

I remember the first day I worked for myself. My major fear was whether or not I'd be able to earn enough to support my...


Artificial intelligence is cool, market intelligence is cooler

There’s a big race in marketing to drive artificial intelligence into their channels and consumer facing products....


How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying...


What Conan O'Brien taught us

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few...