Sell in reverse order

I recently read this article on marketing to the C-Suite, which shares an interesting diagram on “selling in reverse order.” We are not talking about reverse selling which uses sales psychology to help customers convince themselves they need your product – selling in reverse order is about flipping the typical sales convention on its head. 

3 Basic Tips for Gaining Customer Trust as a New Entrepreneur

No business will be successful for more than a heartbeat, unless they are capable of obtaining and maintaining client trust. You could be the most savvy businessmen in the world, you could have the most impressive product, and could have marketing graphics and videos that would make the finest artists of your day and age weep tears of joy. But if your customers or clients think that you are manipulative, untrustworthy, or otherwise exploitative, it is only a matter of time before your entire business venture sinks. On the other hand, even if your product or service isn’t the most advanced, streamlined, or pioneering in your field, customers and clients will give you a lot of slack if you are known to be trustworthy, supportive, and to have a high degree of professional integrity. So, since gaining customer trust is a fundamental part of your job as an entrepreneur, here are some effective but basic tips for gaining that trust. Be mindful of “qualifiers of professionalism” “Qualifiers of professionalism,” are those things that let your prospective clients or customers know, or at least cause them to believe, that you are highly professional, sophisticated, and know what you are doing. It certainly doesn’t hurt if they also think that you are well established in your particular niche, even if you aren’t yet. Of course, it should go without saying that you should never deceive your customers, or claim to have certain accolades which you do not. Nonetheless, you should be extremely...

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