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Welcome to The Zero Moment of Truth

Search Engines are the “go-to” destination for almost every question we have these days. They have become our source of general knowledge, entertainment, purchase information and celebrity gossip. The Zero Moment of Truth, a term coined by Google in 2011, refers to the research which is conducted online about a product, organisation or service before…

Google Chrome provides a personalised view of the Internet

Internet users are starting to leave Firefox and have started using Google Chrome. Google Chrome is fast becoming a preferred internet browser by many of the internets influencers and power-users. So lets look into how this will impact your SEO efforts in attracting the attention of influential internet users. Starred/Bookmarked Results are appearing on the font page…

How social media affects Google search results

Google is still the primary place that people go when looking for something online. Social media has become the number one activity on the web. The reason social media had become so popular is because it is a natural extension of who we are. We are social people, our social circles define us, encourage us…

What on earth is a Facebook Community page?

The biggest question I am asked as a social media coach has been “what should I use to promote my business? A page or a group?” Well now we have something new to consider: Facebook Community Pages What it looks like and why have one? A Community Page looks and feels exactly like a normal…

Great search engine ranking comes from great content

The role of a search engine is to provide the searcher the most relevant content. So naturally it makes sense that you should do well by simply providing content on the internet that is relevant to your target market. I recently read an article that was retweeted by @QuirkEducation from Daily SEO Tip that made…