Welcome to The Zero Moment of Truth

Search Engines are the “go-to” destination for almost every question we have these days. They have become our source of general knowledge, entertainment, purchase information and celebrity gossip. The Zero Moment of Truth, a term coined by Google in 2011, refers to the research which is conducted online about a product, organisation or service before taking any action. It’s this zero moment that drives the discovery of our businesses; it’s the single moment that we need to learn to leverage to build personal and business reputation. Leveraging this moment has a lot to do with understanding search engine optimisation (SEO), content marketing and online advertising channels to meet potential customers when they discover the need you can fulfil. It comes without saying that managing a robust online reputation means that you need to be able to meet your customers at that zero moment. SEO then becomes one of your primary digital marketing activities. Search Engine Optimisation (SEO) is the fundamental art of setting up your online presence so that Google showcases you as a highly relevant result when a customer conducts an online search around your chosen topics of interest. When Google views your content as relevant, it ranks you correctly in search results, driving more organic, relevant traffic to your website and online channels. How Search Engines Work Search engines have two primary functions: Search engines use automated software, known as robots (or spiders), to follow links on websites, collecting information and storing it in an extensive database When...

Google Chrome provides a personalised view of the Internet

Internet users are starting to leave Firefox and have started using Google Chrome. Google Chrome is fast becoming a preferred internet browser by many of the internets influencers and power-users. So lets look into how this will impact your SEO efforts in attracting the attention of influential internet users. Starred/Bookmarked Results are appearing on the font page When people bookmark pages in google chrome it syncs with their google account and prioritises those results in google search. Google does this because they believe that the most meaningful results are those that come from sources that you trust. This means that our SEO and internet marketing job just got harder. If we are not able to build trust with our consumers and our competitors are then they will most likely hold a top, front page position instead of us. Here’s an example: I have bookmarked TomorrowToday, the company where I am a Keynote Speaker and Social Media Coach. Recently I did a search on Keynote Speaker and found a page full of results that did not link to TomorrowToday. I only found TomorrowToday on the second page of the search result. However, because I have TomorrowToday bookmarked the search result displayed TomorrowToday on the front page in my starred/bookmarked listings. This listing showed up at the top of the page. Building Trust Building trust is a complicated and onerous task. It is done by building relationships with the end consumer and  learning to appreciate their unique situation. Companies and brands online need to build trustworthy communities in order to naturally...

How social media affects Google search results

Google is still the primary place that people go when looking for something online. Social media has become the number one activity on the web. The reason social media had become so popular is because it is a natural extension of who we are. We are social people, our social circles define us, encourage us and potentially groom us into who we are to become in the future. It is only natural then that people would spend time sociallising online if they had the option. What does this have to do with search? As I always say in my social media presentations, search is all about delivering relevant results to your search query. Relevancy on the internet used to be related to the amount of links linking back to a website (this was Googles primary way of discovering relevant, topical websites). Social Search Now Google has launched Social Search which takes into consideration your social connections on Facebook, Twitter and everywhere else. This means that articles written by peers may be higher in your search results than another persons search results. Google describe the impact of this best with a video example of someone looking to travel to Zurich: To put it simply, the bigger your network on Facebook and Twitter the more impact you could have on people’s search results. If you would like a more personalised search experience visit www.google.com/profiles and update for profile.

What on earth is a Facebook Community page?

The biggest question I am asked as a social media coach has been “what should I use to promote my business? A page or a group?” Well now we have something new to consider: Facebook Community Pages What it looks like and why have one? A Community Page looks and feels exactly like a normal Facebook page but it has a slightly different purpose. The page is meant to be used for all the unofficial band, brand and business pages that are out there. Facebook seems to be trying to bring a more official status to a Page by letting the unofficial pages have their own platform. What’s so different about it? Basically the biggest difference is that when these pages gain popularity they have the potential to be handed over to the Facebook community. This will mean that the community page will start to look like a wiki about the page topic. Why not just use a group? My personal opinion is that Facebook is trying to phase out groups but there is no proof for that other than my gut feel. Another thought would be SEO. Groups on Facebook are not indexed by Google. So if you would like to start a community of people and wish that community had a search engine presence then a Community Page is they way forward. The other thing to remember is that pages provide user statistics. So your community page could provide some interesting insight into its users. Allfacebook makes a...

Great search engine ranking comes from great content

The role of a search engine is to provide the searcher the most relevant content. So naturally it makes sense that you should do well by simply providing content on the internet that is relevant to your target market. I recently read an article that was retweeted by @QuirkEducation from Daily SEO Tip that made me very happy to see that the old school tricks of the trade are slowly becoming an historical method of search engine optimisation. In this article Christopher Holland highlights “7 widely believed myths of SEO” and I wanted to take some time to comment on my experiences with 5 of these SEO techniques. 1) Submit your websites to search engines “It has been at least 5 years since this technique has been necessary and all you need to do is obtain a few backlinks and make sure your not blocking robots from crawling your website.” I recently launched a website for a non-profit organization called LIV who have started a village for orphans and widows, where the website was indexed in about one day. This was achieved because the team at LIV sent and email to their loyal database announcing the new website. Someone on that mailing list linked back to the website and ‘magically’ we were indexed with Google. In the first two weeks the website was live  it was already experiencing a substantial volume of search engine traffic. 2) Keyword Densities “So instead of spamming, I recommend that you write great content targeted...

Submitting to Search Engines Could be a Waste of Time

There is no dispute here that submitting your website is of utmost importance. Most of the search engines on the internet need you to submit your website to them before they even know you exist online. The key to ensure this exercise is not a waste of time is to make sure that you are not doubling up on the work. I did a very extensive exercise in identifying search engines. I found that there

Article Topics

Check Mike’s Availability for Your Event

  • Email Address
  • Phone Number
  • When is your event?
    Date Format: DD slash MM slash YYYY
  • Any additional information?

Where People and Technology Meet