Common Mistakes That Reputation Managers Often Make

Brand management is everything if you run your own business. If you do not manage your brand effectively then everything that you have worked so hard to build really will be for nothing, not to mention that you will lose out on profit and time as a result. Paying Someone to Post some Positive Reviews Sure, it can be tempting to work with someone who can get you fake, positive reviews. They will work to create several social media accounts and they will post fake reviews from them. Some companies may promise to do this all over the internet, for a very small fee. Regardless of how they do this, or even how much they charge, this will almost certainly hurt your company’s reputation. This is especially the case when it comes to the Google search page. Google will punish sites that do this, and they will also hinder your ranking. If you want to get around this, then ask the clients you have had in the past to post a review for you. Offer them something in return, and always try and conduct business honestly over the internet. If you are struggling to manage your brand online, then consider hiring a high-quality branding service. That way, you can concentrate on the more important aspects of your business while they work with your company image. Encouraging Trolls Online Trolls are constantly looking for ways to post defaming comments because they want to try and get a reaction. So many reputations...

Be honest and understand your customer – it makes them happier

I have recently had a very frustrating experience with a company who sold me a product. I have never been a fan of people who use their blogs to drag down a company so I will do my best not to do this here (although I really do feel like naming the company). The truth is I made a mistake in buying a software based product before double checking with the company that the software runs on a Mac computer. To my annoyance it did not. I take complete blame at this point, it was my mistake for not checking. Frustration? Here’s the frustrating bit. I contacted the support department to see if there was anyway to make this software run. Their answer was simple. “the software definitely does run on a Mac. You just need to boot it using windows software.” Now let me explain, asking a Mac user reboot their computer into a Windows operating system is not only an insult but also hugely inconvenient. This leads me to my point. There was a clear misunderstanding of a Mac user by this company. They felt they had a great solution but the solution only frustrates and infuriates the user at the end of the day. It would have been better to offer an immediate refund at this point and let me know it only runs on windows. I would have been happy to send the product back at this point and restart my search for the right product....

Article Topics

Check Mike’s Availability for Your Event

  • Email Address
  • Phone Number
  • When is your event?
    DD slash MM slash YYYY
  • Any additional information?

Where People and Technology Meet