Generation Y in South Africa – A Short Study

Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of the sample group is relativley small this can’t be seen as the final word but rather as an indication of what is taking place with Generation Y in South Africa. The findings were quite interesting and echoed many generalizations about generation Y. In South Africa, Generation Y uses digital platforms for communication and prefer Facebook and BBM over any other communication tool. Email continues to lose its effectiveness as a communication vehicle with this generation. Google is starting to lose search market share to Facebook as 50% of Gen Y chooses to use Facebook as a search engine over Google. Although MXit is popular it’s loyalty is much lower (less than one hour a day) than Facebook (up to five hours per day). When given the choice Gen Y chose the internet over magazines, their cellphone over the internet and tertiary education over their cell phone. They are also a healthy bunch of individuals choosing healthy food over junk food, restaurants over fast food and bottled water over fizzy drinks. Here is a list of some of our findings Use of the internet 85% have an email address, but only half check it more than once a month 99% use the internet – most about 2 hours a day They...

Forget teenagers! Generation X use social media in South Africa

Bizcommunity posted an interesting article the other day that spoke about the Friendship 2.0 study that was commissioned by MWEB. The study showed a very interesting statistic: The average age of Facebook users in South Africa is 33; MySpace is 32; Twitter and YouTube come in at 31; and the youngest in the survey is MXit with an average age of 27. These findings dispel perceptions that social networking is for teenagers only. Unbelievable! That means that people on Facebook, Twitter, MXit and YouTube could have more decision making power than we think. We may need to start changing the way we market to these networks because we may be missing the mark completely. Generation X are the ones we can meet with social networking. Very exciting news! One question is begging though? Where are all the teenagers?

Article Topics

Check Mike’s Availability for Your Event

  • Email Address
  • Phone Number
  • When is your event?
    Date Format: DD slash MM slash YYYY
  • Any additional information?

Where People and Technology Meet