I remember the first day I worked for myself. My major fear was whether or not I’d be able to earn enough to support my
There’s a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become
In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages
It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched
Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data analysts have become some of the most valuable
Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to
It was Steve Jobs who coined the phrase, “Computers are like a bicycle for our minds”; suggesting that much like a bicycle, computers would help
Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are
Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically,
Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard the stories of great digital projects and wonder how we