
Shifting focus from success to significance
I remember the first day I worked for myself. My major fear was whether or not I’d be able to earn enough to support my

I remember the first day I worked for myself. My major fear was whether or not I’d be able to earn enough to support my

There’s a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data analysts have become some of the most valuable

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to

It was Steve Jobs who coined the phrase, “Computers are like a bicycle for our minds”; suggesting that much like a bicycle, computers would help

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically,

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard the stories of great digital projects and wonder how we