Tips for Designing Your Company Correspondence

As a professional business sending correspondence to your customers, there are several mistakes that are made that can be extremely costly to the reputation of your brand. Here are a few tips for designing your company’s correspondence from the letterhead to the letter itself. We’ll explain why these mistakes are so costly, why they occur in the first place and how to avoid making them yourself. Letterhead In an age of mass marketing, mass customisation has been the focus of many articles. One needs to be careful to properly address clients and avoid the horror stories of sending letters addressed to someone’s pet or putting their demographic information in the name field. These are the big errors yes but businesses need to take note that the little things matter too. For example, addressing the person by their preferred name and including relevant personal information in the letter to show that you’re paying attention to them as an individual. Likewise, your company letterhead design is equally important and affects the image of your company. Is the company logo that people see on the letterhead congruent with the one visible on your website and your social media profiles? Is the company name, address and phone number that come up in web searches the same as the one on the top of the company’s letters? If there is a difference, are you going to explain it? For example, you could clearly identify which letters are coming from the company’s main office or billing department...

Easy Ways To Improve Your Customer Service

At the forefront of any successful business is a high level of customer satisfaction. In fact, you are unlikely to be successful if you neglect to give customer feedback the attention it deserves, whether it is positive or negative. It is inevitable what will happen to a company that receives constant bad reviews and has poor reputation management processes in place. Your customers are the reason that your business continues to run and therefore are the most important factor to take into consideration. It is essential to be proactive, pick up trends and rectify any problems timeously before you loose customers and risk damaging your reputation. There is a reason there is the saying ‘ the customer is always right’ and that is because they are the key ingredient that will help you achieve your goals.  There are some easy ways that you can improve on customer service in your business…  Respond To Reviews, Comments And Emails We are used to receiving complaints in the form of an email however, now that we live in a very digital world you will find that customers also leave reviews on platforms such as facebook, Instagram, Twitter, your company website and the list goes on. This means that it is there for the whole world to see. The best thing that you can do is to be seen as proactive in your approach to rectifying any issues. It doesn’t have to be all bad though, Facebook, Instagram, LinkedIn and Twitter are also great...

Article Topics

Check Mike’s Availability for Your Event

  • Email Address
  • Phone Number
  • When is your event?
    Date Format: DD slash MM slash YYYY
  • Any additional information?

Where People and Technology Meet