Zero to One

After reading a number of books about finding purpose in life this book challenges entrepreneurs to the core to create business that build the future instead of cluttering the present with more of the same. A great book and must read for entrepreneurs. Let me dive straight into a few interesting thoughts. Best definition of a startup Hidden in this book is my new favourite definition of a startup. “A startup is the largest group of people you can convince of a plan to build a different future.” It points to an entrepreneurs need for clear vision, the need to clearly communicate it and the fact that your vision should be bigger than you, it should build a different future. Making a difference Copying something or joining an industry does not build a new future. Entrepreneurs make a real difference by creating something new, something that didn’t exist before. Something we needed but didn’t know. Henry Ford built the first car before anyone knew what a car was. He went from zero to one. The world develops and grows when entrepreneurs go from zero to one instead of become more of the same. Monopoly is good If your going from zero to one you’re going to have the monopoly. Monopoly is not bad it’s the natural circumstance for a business building a different future. Money is just money if you have a plan People with money will always leave it in banks because they don’t know what to do with it. Money is...

How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them.  So, with video on the rise, let’s look at how brands are using online video in more detail. Storytelling Nothing new here. Brands have been using TV Commercials, Documentaries and Online Video to tell stories about their brand. The film industry is built on storytelling and brands have learnt from Hollywood in this regard. Adobe Systems, a brand that speaks to creative people, uses storytelling in their video, “Red Hot Chili Peppers at SXSW”, to identify with their audience and show why creative people love working with their products. Enhancing the customer experience Vala Afshar, Chief Digital Evangelist at Salesforce, tells us that brands succeeding in video marketing are moving beyond brand stories, video ads and viral content. He suggests that successful brands are using video to engage consumers throughout the customer journey to educate, convert sales, build relationships and improve customer satisfaction. There is a big opportunity for brands to drive deeper consumer connections by using video in all levels of consumer engagements. A bank in Poland, uses online video chat to revolutionise the internet banking industry. The bank makes consultants available to online banking users. This brings people back into a process that ultimately leaves users...

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