Steve Wirth is a full time missionary with Youth With A Mission based in Cape Town, South Africa. He is involved with the training, equipping and ministry in the area of Prayer, Intercession and Worship and is also a huge fan of coffee and a song writer and poet.
In essence Steve is a non profit entity who relies on funding from people who support his ministry. Steve faces many of the same challenges that Non-Profit organisations face in raising funds and communicating with their interested supporters.
The most important tool on the internet that Non-Profit organisations need to adopt is blogging. Blogging is the perfect platform for keeping your audience and proud supporters up to date with your project. In addition, a blog can double as a website and a place where people can offer financial support.
The key is to remind people about your vision and to show progress with your projects. In some cases (like with Steve Wirth) you blog can even be used to show a bit of your personality. www.wirthacupofcoffee.com includes reviews on music and coffee which are Steve’s passions in life.
The campaign developed for Steve Wirth included establishing a blog and training him on how to manage the updates and implement good SEO practice. Then we have ensured that the blog is the centerpiece of all his communications by linking all the blog updates through to Facebook, Twitter and a monthly email marketing campaign. Essentially Steve needs to concentrate only on his blog and his support base and other interested parties are updated in their networks of choice.
Mike Saunders has successfully implemented social media and internet marketing strategies for Non-Profit organisations that have generated income and positive communication to interested parties. If you would like to speak to Mike about implementing a similar strategy in your Non-Profit Organisation please contact him to schedule a meeting.