I am a fan of focus! It always gives you a better return for the same effort. Social media management is no different.
When looking at Facebook and Twitter most people know that you can link Twitter and Facebook so that you only update one and the other updates automatically. I have warned people about linking Twitter and Facebook before and won’t go into it here. Assuming that you agree with my argument that you should treat Twitter and Facebook seperately, the question goes back to focus because if I am on Facebook – Twitter suffers and vice versa.
According to an article in Hubspot Marketing a survey discovered that business to business companies benefit more from Twitter while products and services that are directed at the consumer can achieve better results on Facebook.
This starts to make more sense when you look at the atmospheres that each network has.
Twitter is more tolerant of business promotion because it is more of an information network than a social network. Business promotion is seen as more information and therefore if it is relevant to my need it is valuable to me.
While Facebook adopts a purely social stance in the mind of its users. Think about a shopping center, its a social venue. People spend time in shopping centers when there are relaxing and taking time out of the normal work routine. However there is an incredible amount of business transaction that takes places in a shopping center and it mostly takes place under the name of leisure!
Facebook is much the same. So it provides a great marketing platform, but only for particular products and services that interest a consumer.
If you would like to know more about Facebook and Twitter take a look at my Social Media Training and let me know if you would like to attend the next one.