Using digital to delight your customers
Customer centricity in business the art of making the customer the centre of decisions and processes in your business. Steering away from a product focus
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Customer centricity in business the art of making the customer the centre of decisions and processes in your business. Steering away from a product focus
One of the biggest game changers in business (and life) this century has been the introduction of the internet. The internet created a world of
Most printing companies and print media houses are trying to work out how to find there rapidly disappearing customer base. We are all aware that
Over the past year or so I have been working with a number of companies looking to expand their business into Africa. This is probably
In a recent article in the Harvard Business Review James Manyika, Michael Chui, and Hugo Sarrazin presented some insightful research that identified that some of our
I am no DIY professional, in fact I am the opposite. The other day I found myself tring to rewire a household plug using a
In their latest book Blur: How to Know What’s True in the Age of Information Overload by Bill Kovach and Tom Rosenstiel, these two men explore the
There is a big difference between launching a social media campaign and reinventing your business to take hold of social media advantages. Social media campaigns
A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to
I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today