Artificial intelligence is cool, market intelligence is cooler

There’s a big race in marketing to drive artificial intelligence into their channels and consumer facing products....


Improving the relationship between data analysts and marketers

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...


How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data...


How to Innovate Faster in Marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a...


Be Brave: Differentiate with Digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...


Effective Influencer Marketing

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...


User journeys are broken

Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss 'Design Thinking' and 'User...


Why social media and radio are best friends

Birds of a feather flock together. The old saying rings very true when it comes to media channels that drive social...


Social Media principles from The Green Apron Book

I recently came across the Starbucks Green Apron book and read through their 5 principles for turning the ordinary into...


How valuable is your website in B2B purchasing decisions?

The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how...