At the forefront of any successful business is a high level of customer satisfaction. In fact, you are unlikely to be successful if you neglect to give customer feedback the attention it deserves, whether it is positive or negative. It
A while ago I wrote about how “Smart brands have integrated their social media responses team into the customer call centre. It makes sense that you create a single point of contact for customers to contact. Whether on a phone,
No matter the size or shape of your venture, customer loyalty is very important. The reason for this is that loyal customers buy on a more regular basis, which offers higher returns on the time, money and effort that you
When it comes to business, being professional is everything. You have to give off that vibe to the public, or the public just won’t come to you.
Think about the amount of times that a business has truly failed when it
It is possible that you are bringing your own brand down. That you are contributing to your own negative sentiment without even knowing it. The more research I do in this area the more I see it. Brands need to