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Welcome to The Zero Moment of Truth

Search Engines are the “go-to” destination for almost every question we have these days. They have become our source of general knowledge, entertainment, purchase information and celebrity gossip. The Zero Moment of Truth, a term coined by Google in 2011, refers to the research which is conducted online about a product, organisation or service before…

How Can You Improve Your Online Income

If you have a blog or website then you already know that it is more than possible to earn an income from online. But what happens if you’re not making as much money as you thought you would be by now? Sometimes it can be difficult to know whether we are using all the tools…

A Website Can Do Wonders For Your Business

These days, it is unlikely that you will run a business and not set up a website for that business. Most businesses would have this at the very top of their to do list. However, not everyone truly appreciates what it is that a website can do for a business, nor how you are able…