Welcome to The Zero Moment of Truth

Search Engines are the “go-to” destination for almost every question we have these days. They have become our source of general knowledge, entertainment, purchase information and celebrity gossip. The Zero Moment of Truth, a term coined by Google in 2011, refers to the research which is conducted online about a product, organisation or service before taking any action. It’s this zero moment that drives the discovery of our businesses; it’s the single moment that we need to learn to leverage to build personal and business reputation. Leveraging this moment has a lot to do with understanding search engine optimisation (SEO), content marketing and online advertising channels to meet potential customers when they discover the need you can fulfil. It comes without saying that managing a robust online reputation means that you need to be able to meet your customers at that zero moment. SEO then becomes one of your primary digital marketing activities. Search Engine Optimisation (SEO) is the fundamental art of setting up your online presence so that Google showcases you as a highly relevant result when a customer conducts an online search around your chosen topics of interest. When Google views your content as relevant, it ranks you correctly in search results, driving more organic, relevant traffic to your website and online channels. How Search Engines Work Search engines have two primary functions: Search engines use automated software, known as robots (or spiders), to follow links on websites, collecting information and storing it in an extensive database When...

How Can You Improve Your Online Income

If you have a blog or website then you already know that it is more than possible to earn an income from online. But what happens if you’re not making as much money as you thought you would be by now? Sometimes it can be difficult to know whether we are using all the tools available to us or taking all the opportunities that we can do to bring in an online source of funds. Have a look below at some of the things you could do to improve your online income. Make Good Use of Social Media Platforms If you’re not already using the popular social media platforms that are available to gain traffic to your blog or website, it can be a really useful tool. Sites such as Facebook, Instagram, Twitter, and Pinterest have all been proven popular online, have easy access for business use and posting to the public, and best of all are free to use. Using these can really help to drive traffic to your website or blog, especially if you’re posting regular, relevant content that draws people in. Social media is fast becoming an essential part of marketing for any business so if you haven’t got time to deal with this yourself it may be time to think about using a service that can help. It would be a shame to miss out on a tool that could be very lucrative. Partnerships If you have a blog or website that has a successful traffic...

A Website Can Do Wonders For Your Business

These days, it is unlikely that you will run a business and not set up a website for that business. Most businesses would have this at the very top of their to do list. However, not everyone truly appreciates what it is that a website can do for a business, nor how you are able to make sure that it does so as successfully as possible. As long as you have a website, you want to make sure that you are utilizing it in the best possible way. In this article, we will take a look at some of the things that a website can do for your business, along with a discussion of how you can make sure you are getting the best results. Advertising Products One of the uses of a website for your business is that it can essentially be a static set of pages which advertise your products. This might be especially useful if you are bringing out new products, and you want people to know about them, or equally if you have a range of older products that you want to remind people of. In either case, a website is a useful way of making sure that you keep your products in the limelight and in the forefront of your customer’s mind. If you are going to use your website primarily for this purpose, you will want to put some thought into merchandising, just as you would when setting up a physical retail store. The...

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