Social Networks and Brand Value

This blog post is a reply to a comment made on Measuring marketing effectiveness of Facebook. The is always a big debate between internet marketers about the value of social media management verses advertising on Google. In my opinion a successful internet marketing campaign will incorporate a balance of both advertising and brand building. 1) Google is still your primary advertising vehicle Google is still the information source of the internet for most people. This means that advertising on Google will open up avenues for great return in sales and leads for your business. I will alway recommend a client to advertise on Google if they are looking to generate strong business leads or product sales. Google is a better place to have your advertising. However a good marketing campaign is not just about advertising, it also need to incorporate brand building. 2) Social Media Marketing is very different to Google advertising Social Media Marketing is not simply about advertising to your target market. Although Facebook and twitter now offer advertising tools they are not the foundations of great social media marketing. Social media marketing is an opportunity to build your brand value and position your brand in the mind of the consumer. Social media’s interactive nature allows brands to become more personal and real to the consumer. This type of brand relationship goes a long way to cultivating a loyal customer base. The big success of a social media campaign is the ability to create positive word of mouth...

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