Brand
Effective Influencer Marketing
Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another has already built up with your ideal target
July 26, 2016 No Comments
Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another has already built up with your ideal target
Digital marketing is a fast-evolving industry, and companies wishing to stay relevant and competitive need to stay abreast of developments. Even better, they should anticipate
Customer centricity in business the art of making the customer the centre of decisions and processes in your business. Steering away from a product focus
One of the biggest game changers in business (and life) this century has been the introduction of the internet. The internet created a world of
Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three fundamental strategies that can be used
I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to
Facebook believes in “social by design.” In other words something is not social unless your deigned it to be social. Social needs to be a
After my last article about the role of social media in journalism I received an email through a friend from a journalism lecturer who shared
Last night I arrived in Lagos to present a session on social media strategy. I was met at the airport by the a very professional
I have been meaning to write about developing a social media policy for some time now. This is something that I believe can make or