Mobile Marketing and Social Disruption

I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to look at the future of mobile I believe that you need at look at three main aspects: The internet of things Social Disruption Infrastructure In my last post I presented the concept of “The internet of things,” a look into how mobile technology is being use to enable machine to machine communication. Today I will explore Social Disruption. The impact of social technology on a mobile consumer market and employee base. Social Disruption Roughly seven years ago social media thrust our world into a brand new digital dynamic. I believe that this technology helped us break into a new era, out of the information era and into the connection economy. In the information era data helps us build competitive edge providing better value to our customers with custom solutions to custom problems. Data enables us to act quickly with the right information to meet a customers needs. Many industries have been working hard to make this a reality and this ‘data service’ in many cases has almost become the norm. Ecommerce is a great example of tracking purchases to provide customised future purchasing suggestions. Retail data has been used extensively to take the stock management power away from the supplier and place it firmly in the hands of the retailer. A better understanding of purchase patterns has helped retail outlets stock correctly and branch out...

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