Tips for Creating Presentations That Really Sell Your Ideas

In your professional life – whether you are an entrepreneur trying to attract new investors and convince would-be customers, or whether you are a traditional employee, trying to convince your managers to take a particular approach to solving a given problem – it is likely that you will often find yourself needing to put together effective presentations. Presentations can take many different forms. They can be based on showing off certain analytical trends, in order to highlight areas where greater investment of resources may be beneficial, or they can serve a somewhat more emotive function, such as in the case of driving home the importance of a particular HR policy. Whatever the purpose of your presentation, specifically, the broad idea is often going to be the same: effectively “selling” your ideas. Here are some tips for creating presentations that really can sell your ideas, effectively. Understand the power of visual and aesthetic elements It might be nice, on some level, to think that in any given presentation “the data will speak for itself”, but to believe this would be to overlook a lot of the emotional aspect of human nature. Even in businesses where the shots are called by hard-nosed professionals, “selling” your ideas effectively is often going to require you to leverage the power of striking visual and aesthetic elements. To this end, you should think about whatever tools are available to help you create more aesthetically appealing, and visually impressive presentations. You may, for example, be able to...

Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content. So, what can product orientated businesses do to build a more engaging and successful social media presence, without losing their mandate for sales and foot traffic to their retail outlets? Firstly, I suggest that you take a read of my last article, “Be Brave: Differentiate with Digital”, to come to grips with the importance of understanding your brand better. Every product has a brand persona that it portrays, whether it’s trying to or not. Doing the work to understand the brand will help you understand the best way to portray your brand on social media channels. Once your brand is clearly understood you should have a clear picture of the persona and differentiation you wish to display to the social media world. This will go a long way in informing your content strategy but there are a few more elements we suggest looking at to make the most of your social presence. Focus on your customer’s needs Too often products focus on functional benefits, like the features and prices of their products. Yet, we have never seen a successful sales strategy driven across social media that only promotes features and price. Instead,...

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