Are you Getting in the way of Your Product’s Personal Brand?

If you’ve been here for a while, you’ll already know a little something about the power of personal brand. This is the thing which can boost your sales and see you to success. It’s the story you tell customers to get them onboard. And, it’s the thing which ensures they never walk away empty-handed. Though it might sound easy enough, many entrepreneurs stumble over getting their personal brands just so. When this happens, failure is often inevitable. As such, it’s something you want to avoid at all costs. And, to do that, it’s worth considering why entrepreneurs before have fallen here. A lot of the issue here is in the semantics. The phrase ‘personal brand’ suggests that your efforts here should be personal. AKA, they should be about you. Many entrepreneurs think they can secure sales by putting themselves out there. But, that’s rarely the case. Think about it; posting personal updates is unlikely to lead to increased sales. That doesn’t mean that your personality doesn’t come into this. A decent business narrative often has an intensely personal struggle behind it. Look at Apple and their humble beginning in a garage. Rather, the trick here is to strike a fine balance between how much you and your product each dictate that personal brand. Rags to riches story aside, you’ll often find that your product should take the limelight. That’s because it’s the main event. It’s the thing you want customers to notice the most. As much as you need to...

Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content. So, what can product orientated businesses do to build a more engaging and successful social media presence, without losing their mandate for sales and foot traffic to their retail outlets? Firstly, I suggest that you take a read of my last article, “Be Brave: Differentiate with Digital”, to come to grips with the importance of understanding your brand better. Every product has a brand persona that it portrays, whether it’s trying to or not. Doing the work to understand the brand will help you understand the best way to portray your brand on social media channels. Once your brand is clearly understood you should have a clear picture of the persona and differentiation you wish to display to the social media world. This will go a long way in informing your content strategy but there are a few more elements we suggest looking at to make the most of your social presence. Focus on your customer’s needs Too often products focus on functional benefits, like the features and prices of their products. Yet, we have never seen a successful sales strategy driven across social media that only promotes features and price. Instead,...

Article Topics

Check Mike’s Availability for Your Event

  • Email Address
  • Phone Number
  • When is your event?
    DD slash MM slash YYYY
  • Any additional information?

Where People and Technology Meet