Be honest and understand your customer – it makes them happier

I have recently had a very frustrating experience with a company who sold me a product. I have never been a fan of people who use their blogs to drag down a company so I will do my best not to do this here (although I really do feel like naming the company). The truth is I made a mistake in buying a software based product before double checking with the company that the software runs on a Mac computer. To my annoyance it did not. I take complete blame at this point, it was my mistake for not checking. Frustration? Here’s the frustrating bit. I contacted the support department to see if there was anyway to make this software run. Their answer was simple. “the software definitely does run on a Mac. You just need to boot it using windows software.” Now let me explain, asking a Mac user reboot their computer into a Windows operating system is not only an insult but also hugely inconvenient. This leads me to my point. There was a clear misunderstanding of a Mac user by this company. They felt they had a great solution but the solution only frustrates and infuriates the user at the end of the day. It would have been better to offer an immediate refund at this point and let me know it only runs on windows. I would have been happy to send the product back at this point and restart my search for the right product....

Article Topics

Check Mike’s Availability for Your Event

  • Email Address
  • Phone Number
  • When is your event?
    DD slash MM slash YYYY
  • Any additional information?

Where People and Technology Meet