How Can You Improve Your Online Income

If you have a blog or website then you already know that it is more than possible to earn an income from online. But what happens if you’re not making as much money as you thought you would be by now? Sometimes it can be difficult to know whether we are using all the tools available to us or taking all the opportunities that we can do to bring in an online source of funds. Have a look below at some of the things you could do to improve your online income. Make Good Use of Social Media Platforms If you’re not already using the popular social media platforms that are available to gain traffic to your blog or website, it can be a really useful tool. Sites such as Facebook, Instagram, Twitter, and Pinterest have all been proven popular online, have easy access for business use and posting to the public, and best of all are free to use. Using these can really help to drive traffic to your website or blog, especially if you’re posting regular, relevant content that draws people in. Social media is fast becoming an essential part of marketing for any business so if you haven’t got time to deal with this yourself it may be time to think about using a service that can help. It would be a shame to miss out on a tool that could be very lucrative. Partnerships If you have a blog or website that has a successful traffic...

Advertising Online: Are all your eggs in Google’s basket?

Advertising online seems to be fairly straight forward. You call your Google Adwords Consultant and ask him/her to place some advertising around a few of your favorite keywords. This often generates the traffic results you are looking for and you can rest easy. I would like to suggest 3 points that may start you on a different train of thought. 1) Facebook advertising Advertising on Facebook has become the first competitor to Google Adwords since forever. The big strength with Facebook is the ability to fine-tune the demographic that you advertise to. Facebook collects rich demographic data from its users and allows you to target you audience in very unique ways. In South Africa the main weakness would be that the Geotargeting options are limited, in that the smallest geographic area you can target is the whole of South Africa. 2) Niche Markets show high levels of loyalty Banner advertising has lost its flavor over the last years or so, however niche market websites that provide banner advertising may be a great way o establish your presence in the mind of your customers. This type of advertising may become very useful for B2B advertising. The effect created with this type of advertising has a similar effect to advertising in a print based trade magazine. 3) Google will always drive traffic Google is a great medium to drive traffic to your website. I still advise clients to take on Google Campaigns as part of the internet marketing campaign. The trick is...

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