Treat ideas with contempt

‘m an ideas man. I love the brainstorming, out the box thinking, stringing together concepts and frameworks, finding opportunity and finding gems. Its who I am, and it’s my happy place – my safe place. Being an ideas man has stood me well as an entrepreneur. I have always found it easy to navigate new ways around problems. There is, however, a big lesson that I have learnt that does not come easy – not all ideas are good ideas. Most ideas are bad ones. I sunk two million in a bad idea a few years ago and I have run with many other bad ideas. Yes, I have learned from each one, but I wish I didn’t have to – I wish you don’t have to either.

The power of someone else’s idea

I remember the day I had an idea. A big idea! An idea that lead to me starting a business. I spent all my time trying to make that idea a real thing. I have spent the last few years of my life building a business, an idea I had for a digital agency. An agency that would help business succeed in a digital world. Its been an incredible journey and one that I spent every waking minute creating. I poured my heart and soul into making that idea a real thing. Something that had a real impact on the world. That idea became my reason to wake up, to go to work, to read, to hire, to teach, and to speak. Everything inside me wanted it to become a reality. As I have built a team over the years I have learnt an important lesson. It doesn't matter how much I love my idea, how much I believe in it or how much time I spend getting you to believe it. If I focus on trying to convince people about my idea the best I can hope for is a few people keen to work with me, who can share the work load of my idea. I have worked with many people you have liked my ideas and even believed in them alot. These people have been incredibly valuable to me in trying to get my ideas off the ground but there was something missing. The missing piece was...

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