Three Strategies for Digital Marketing

Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three fundamental strategies that can be used in isolation or integrated. I speak about these strategies in some detail in the video below and will also share an excerpt below the video of the original article on my digital marketing blog. Inbound Marketing This is a tried and tested strategy that has been adopted across many industries and businesses. Hubspot marketing have probably done the best work at making this a popular marketing strategy. In essence, inbound marketing techniques aim to drive interested people to your website through interesting and informative content. Read more… Social by Design A big part of digital campaigns is designing social concepts that build communities of interest around the work you’re doing. Understanding Social by Design is key to designing social media strategies. A strategy becomes social when it leverages the social aspect of life rather than merely using a social network. There are three primary social elements that we should be thinking about when we develop a social media management strategy. Read more… Mobile First  We’ve noticed that digital strategy needs to be re-thought in many ways. The challenge is not to include mobile in your existing strategy but rather to “mobilise” your strategy. To lead with mobile, to make sure your platforms, ideas, creative, and social are all mobile. Read more…

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