Data-driven marketing has emerged as a linchpin for organisations aiming to build scalable and robust marketing strategies. At the heart of this approach lies the
The Importance of Actionable Customer Data To truly put the customer at the centre of the business, brands must take ownership of their data and
There’s a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become
Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data analysts have become some of the most valuable
Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to
It was Steve Jobs who coined the phrase, “Computers are like a bicycle for our minds”; suggesting that much like a bicycle, computers would help
The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way
One of the biggest game changers in business (and life) this century has been the introduction of the internet. The internet created a world of